Unless you have been living under a rock, you are aware of Twitter. In fact, according to the most recent statistics, the popular social network has over 300 million active users, which is tremendous news for businesses wanting to increase their social media brand awareness. These five simple tips can help you grow your brand’s Twitter presence.
1. Embrace the Emoji
Emojis are a fantastic way to add a little flare to your profile. They are pretty fun, too. There are so many to choose from that the possibilities are endless and easy to tailor to your personal tone. Using Emojis is very beneficial to increasing your brand awareness. Used correctly, they can:
- Help your brand stand out
- Increase your brand’s discoverability
- Encourage relationships
- Show your “techie” side
An incredible and useful tip from one of the world’s biggest digital influencers, Sam Hurley is to use them in your name, bio, and tweets. If you check his social media profiles, you will see that he, as well as the other top dogs in the industry, make consistent use of Emojis. They do it for a reason, and you should, too!
2. Do not be afraid to tweet other folks content
Twitter makes it easy to share the content you like with a simple click of the retweet icon. Smart blogs and websites have a Twitter share button on their page to make their content easily shareable. Tweeting others’ content:
- Increases your network
- Increases your social influence
- Builds relationships (A crucial part of social media marketing)
- Increases their brand awareness and yours
Plus, brands appreciate it. My personal experiences have shown they are more likely to follow back and engage with your content.
3. There is no shame in resharing your content
When you think of resharing your content, you may believe that it is not a smart idea, no doubt to the complaints of “oversharing,” but in actuality, if executed intelligently, it can:
- Increase your content and brand visibility
- Increase your engagement
- Push old content to the top and in front of new eyeballs
4. Tweet your original content
It goes without saying you should be sharing and promoting your content. Developing original content:
- Builds your personal brand
- Increases personal brand growth
- Shows your expertise
- Builds relationships
- Increases your brand awareness
5. Make use of the #Hashtag
It would not make sense to talk about Twitter and not mention hashtags. Hashtags are a word or sets of words used to categorize your tweet. The suggested amount to use is one or two strategically placed within your content. They can:
- Help you reach your target audience easier
- Increase your content visibility
- Make it easier for followers to find your content
- Increase content engagement
By using the five simple tricks listed above you can increase your brand’s presence on Twitter in no time. If done smartly, these tips can help you grow your brand’s following, introduce your business to new people, and generate new leads for your product or service. What are some other ways you know of that can help you grow your Twitter fanbase? Share it in the comments below.
Article sources
https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/